There are many means to reach out to potential customers. Newspapers, TV channels, magazines, and today internet have been utilized effectively for the purpose. What got ignored was the use of mobiles to advertise or to carry the campaign about your product or the service. In the last decade or so, there has been a revolution in the use of mobiles with the lowering of the rates of the mobile handsets and also because of the lowering of the tariffs by the mobile service providers. For the advertisers there can be nothing better than mobile marketing as it is the most personalized way to tell a potential customer about a product or a [...]
